Industry Indicators Affecting Nonprofits

There are some broad industry indicators that may identify trends in the nonprofit giving.


During the second quarter of 2012, the profits of US corporations rose 6.1 percent compared to the same period in 2011. This is an indicator of corporate sponsorships, memberships, and donations.


In July 2012, personal income in the US rose 3.6 percent compared to July 2011. Changes in personal income drive individual consumer ability to contribute to nonprofit organizations.


However, the total revenue for grantmaking, civic, professional, religious and similar organizations dropped by 9 percent during the second quarter of 2012 compared to the second quarter of 2011.


It appears there is still a lag in the recovery of the nonprofit sector. What steps are you taking in your organization to identify new sources of funding?

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